Mike Morse and John Nachazel
A FIVE STEP MODEL TO
TAKE YOUR LAW FIRM FROM

UNPREDICTABLE
TO WIDELY
PROFITABLE

we’re ready to help you grow

About a dozen years ago, Mike hired John Nachazel, and the two began a journey that not only grew the firm’s annual revenue from $17 million to $160 million, but also lead to a much-improved client experience, better-performing legal teams with talented and fulfilled employees, and perhaps most importantly a more balanced lifestyle for Mike Morse.

Now, the duo has teamed up with Sara Frasca, a marketing and sales leader with experience in both corporate America and the world of start-ups. Her background, including innovation consulting, paired with Mike and John’s proven method for success means we’re ready to deliver the game-changing FIREPROOF methodology to your business. Whether you’re excited about achieving exponential growth or finding a life-changing balance, you’re bound to get both. And we’ll guide you every step of the way.

THANKS TO THE
FIREPROOF METHOD,

THE MIKE MORSE LAW FIRM IS
NOW THE LARGEST PERSONAL
INJURY LAW FIRM IN MICHIGAN!

INTRODUCING THE JUMBOTRON

STRONG
NUMBERS,
SMART
DECISIONS

After asking a few questions, our team will build your custom JUMBOTRON, a tool that gives you a bird’s eye view of your company’s most important activities and makes data analysis as rewarding as looking at the scoreboard during the 4th quarter of a football game. With a JUMBOTRON in hand, we help you simplify, organize, and prioritize your data so that you can make smart business decisions.

Then, with the help of your case management software, our team can give you predictability like never before. Want to know when to turn on your marketing? Want to know when to hire more people? Yeah, we thought so. And it’s totally/completely/actually possible. Let us get you there.

DRIVE QUALITY CASES

WITH THE RIGHT

MARKETING

Need to break through the monotony? We’ve been there! And now we can offer you strategic guidance not only on which tools will help your phones ring, but also which ones will drive the right types of cases [or customers] to your firm [or business]. Don’t guess and don’t recreate the wheel — allow our team to tell you exactly which marketing will move the dial.

TEAM
ALIGNMENT

AND

ACCOUNTABILITY

ON THE PRIORITIES

YOU NEED
TO GROW

We will lead your firm through our proven system — one that puts the right people in the right seats, aligns everyone on the most important priorities, and empowers your people to drive your business forward.

THE

BOOK

THAT

STARTED

IT ALL!

Mike Morse and John Nachazel wrote the book that they wished they’d had twenty years ago. In FIREPROOF, the duo lays out a roadmap of business principles to help you sort out what’s missing from your firm.

What CLIENTS say about us

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“Only after reading FIREPROOF did we realize that we could easily do both​– and that I was the visionary while he was the integrator. Within a month, we were working with the Fireproof Performance team to apply its proven approach to our firm. We now have a leadership team in place, ​run regular ​and structured meetings, and ​have data readily available that we can understand and use. We ​also have clear 10- and 3-year visions that my team members understand and support​, and I am only doing the things that I excel at and enjoy. And​, most importantly, we are now built to last. I couldn’t be happier.”

John Gomez

Visionary, Gomez Trial Attorneys

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“I thought I was a successful lawyer until I read FIREPROOF and realized there was so much potential for my firm.  No longer are we a firm with just tomorrow in sight​. Now I run a business with multiyear plans in place. Michael, John, and crew came into my firm and implanted processes that have not only helped us grow but have also given us the ability to handle that growth. For the Fireproof ​Performance crew​, it is not only about a business relationship. I have also become friends with all of them​, and they are genuinely and personally invested in the long-term success of Ryan Montgomery Law.”

Ryan Montgomery

Visionary and Owner, Ryan Montgomery Law

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“Our team at Lloyd Baker Powerhouse Injury Attorneys, especially Lloyd and I, could not be more thrilled and excited that we are now working with the Fireproof Performance team. Our coaching team of John and Anne have been a dream come true. Even from our earliest sessions with the Fireproof team, we have learned so much and have seen positive changes within our firm as a result. If you want to make the changes within your firm to push past the walls blocking you from huge success, I highly recommend joining the Fireproof Performance team.”

Dawn Figueredo

Chief Operating Officer and Integrator, Lloyd Baker Powerhouse Injury Attorneys

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“Since reading FIREPROOF, I now work with the Fireproof Performance coaching team and could not be more excited for 2021. I have identified my leadership team and will be following the Fireproof/EOS system in collaboration with the leadership team to rocket the firm into the stratosphere (think SpaceX meets Legally Blonde hosted by Oprah). I expect that Michael, John, Sara, and Anne are going to be trusted colleagues for years to come – cheerleaders and truth-tellers. What a powerful coaching team.”

Elise Buie

Visionary and Owner, Elise Buie Family Law