Fuel What’s Next
The Fireproof Conference isn’t just another legal event, it’s where the nation’s most driven personal injury law firm owners and operators come to get real about growth.
Whether you’re already part of the Fireproof community or just curious about what makes it different, this is your chance to see it in action. It’s open to everyone, no membership required. If you’ve ever wondered what it’s like to be Fireproof, this is your front-row seat.
We’ve helped hundreds of firms grow by cutting through the noise. Now, this conference gives you an inside look at the systems, strategies, and conversations that actually move the needle. From marketing and operations to leadership and culture, we’re unpacking what works now… and what’s next.
agenda at a glance
Welcome to Detroit: Ignite Your Potential
Thursday, September 11th
- 1:30pm — Conference Registration
Get checked in at The Godfrey, grab your badge, and connect with fellow growth-minded firms. - 2-5pm — Sessions Begin
Kick off with high-impact insights designed to inspire, challenge, and fireproof your firm. - 5-6pm — Cocktails & Connections
A curated networking hour to build relationships that spark long-term growth. - 7-10pm — Private Dinner Experience
Enjoy a one-of-a-kind dinner surrounded by innovation and history at the Henry Ford Museum. Transportation provided.
Friday, September 12th
- 8-9am — Fuel & Focus
Breakfast provided at The Godfrey. Start your day with great food and even better conversations. - 9am-12pm — Morning Sessions Begin
Attend more expert-led sessions designed to challenge your thinking and build a stronger, smarter firm. - 12-1pm — Midday Recharge
Lunch provided at The Godfrey. Refuel and reconnect with your peers before we dive back in. - 1-5pm — Afternoon Sessions
Tactical tools, proven frameworks, and growth strategies to fireproof your firm. - 5pm — Final Send-Off
Join us for one last social hour at The Godfrey Rooftop.
Ticket Options
September 11-12, 2025 | Godfrey Hotel in Detroit, MI
Elevate your legal career at the Fireproof Conference! Whether you’re an attorney or legal professional ready to master cutting-edge strategies or a vendor eager to connect with industry leaders, this is your gateway to transformation. Choose your ticket and ignite your potential today.
Godfrey Hotel Accommodations
At The Godfrey Hotel Detroit, every detail echoes the Fireproof mindset—modern, intentional, and built for what’s next. You won’t just be attending a conference. You’ll be stepping into a space designed to fuel real growth. With sleek architecture, smart amenities, and a location minutes from the best of downtown Detroit, The Godfrey matches the energy of the firms in the room—bold, evolving, and ready to scale. The setting is more than just beautiful, it’s functional, focused, and fully equipped for deep-dive sessions, breakout conversations, and strategic connections.
Book your room early—space is limited, and this is where everything happens.
want to become a sponsor?
The Fireproof Conference brings together the country’s most ambitious law firm owners—and the companies that power their growth. Sponsoring means more than slapping your logo on a banner. It means standing alongside serious decision-makers who are actively investing in smarter systems, stronger operations, and scalable solutions.
This is high-impact visibility, real relationship-building, and a chance to connect with the firms shaping the future of the industry. If your brand helps law firms grow, this is where you belong.
Frequently Asked Questions
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What is Fireproof?
Fireproof is for law firm owners who want to scale with strategy—not guesswork. Through Coaching and Mastermind programs, Fireproof helps firms implement proven systems, gain operational clarity, and connect with a community of like-minded leaders. Whether you’re looking to fix what’s broken or build what’s next, Fireproof gives you the tools, support, and accountability to run your firm like a business—and build something that lasts. -
Who can attend the Fireproof Conference?
The Fireproof Conference is open to anyone in the legal industry who’s serious about growth—law firm owners, operators, team members, and select vendors. Whether you’re leading the firm, running the day-to-day, or supporting its success, this event is built for people who want to scale smarter and build something that lasts. You don’t need to be a Fireproof member to attend—just ready to learn, connect, and level up. -
Are there special discounts offered for the Fireproof Conference?
Yes—Fireproof members receive exclusive discounted pricing for the conference. Contact your Fireproof team member for details on how to claim your discounted rate. -
What topics will be covered at the Fireproof Conference?
The Fireproof Conference is built around the real-world strategies law firm owners need to grow and scale with purpose. Topics include brand building at every stage, data-driven decision-making, AI adoption, leadership mindset, and building a culture that attracts and retains top talent. You’ll also hear about scalable compensation models, generational shifts, marketing innovation, and firsthand stories from Fireproof clients who’ve transformed their firms. While specific sessions may evolve, every topic is designed to help you think bigger, act smarter, and fuel what’s next. -
How do I become a sponsor at the Fireproof Conference?
The Fireproof Conference offers a range of sponsorship opportunities designed to put your brand in front of growth-minded law firm owners and decision-makers. From strategic signage and exhibitor booths to networking events and branded experiences, we’ll work with you to create high-impact visibility that aligns with your goals. To learn more or discuss available options, contact Ashley Muzzillo at info@ashleyroseevents.com.
What Started as a Book…
Fireproof began as a bestselling book—written for anyone ready to take ownership of their career and future in the legal world. Whether you’re a law firm owner, an aspiring leader, or a law student dreaming big, Fireproof delivers the strategies and systems to build a firm—and a life—you love.
What started as a blueprint has grown into a movement. Now, the Fireproof Conference brings those ideas to life—through real conversations, proven frameworks, and a community committed to doing things differently.