Angel Reyes has been a plaintiff’s attorney for 35 years. His firm has resolved over 70,000 cases and recovered more than $1.3 billion for clients across Texas.
For most of those years, he ran the playbook everyone else ran: TV spots. Billboards. Bus ads.
Over two decades, he spent roughly $200 million on traditional advertising and built a firm that worked. Then in 2019, he walked away from ALL of it. He went all-in on digital, restructuring his marketing around what was measurable.
He started hiring internationally when he couldn’t find enough people in Texas willing to do the work… today, 80% of his workforce lives outside the United States. His firm signs between 2,000 and 2,500 new cases a month.
The things we tackled in this episode:
→ Why he pulled $200M in traditional advertising cold turkey
→ How he built a team of 625 international employees across 24 countries
→ What competitor conquest is and why it was controversial
→ Whether there’s a ceiling on digital lead generation
→ How distracted driving changed the auto accident business
What stuck with me most is how Angel handles being disliked. He doesn’t love it but he doesn’t let it stop him either.
Angel, thank you for your candidness and willingness to share your story. This time with you was worth every minute!
Connect with Angel
https://www.linkedin.com/in/angel-l-reyes-iii-b97b997/
https://www.linkedin.com/company/reyeslaw/
https://www.instagram.com/reyes.law
https://www.facebook.com/AngelReyesandAssociates
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