Riz Ali is building a personal injury firm in one of the country’s most competitive legal markets.
With an eight-person team and Riz serving as the firm’s only attorney, he has grown without relying on television, radio or billboards. Instead, he shows up at community events, builds referral relationships, creates social media content and invests in learning from law firm owners who are further ahead.
In this episode, Riz sits down with Mike Morse in Chicago to share why he joined the Fireproof Masterminds early in his career, what happened when he examined his firm’s numbers in detail and how that experience helped him identify his biggest priorities for growth.
They also covered: → How community involvement builds trust without a massive advertising budget → Why language access matters when serving immigrant communities → How simple social media content can keep your firm top of mind → What law firm owners learn when they openly compare KPIs → Why small-firm owners cannot afford to wear every hat forever → How coaching and peer relationships can help firms avoid costly mistakes → Why investing in yourself is one of the smartest investments you can make
The biggest takeaway: You do not need the biggest budget to build momentum. You need to know your numbers, show up consistently and learn from people who have already solved the problems in front of you.
Riz, thank you for joining Mike in Chicago and sharing an honest look at what it takes to build a growing law firm early in your career!
Chapters 00:00 Intro 00:28 Meet Riz Ali in Chicago 00:53 Discovering Fireproof 02:29 Building an eight-person firm as the only attorney 03:04 What sharing your numbers reveals 04:01 Why small-firm owners need support 05:03 Growing without television, radio or billboards 06:22 Building trust within your community 07:38 Digital advertising and social media 08:45 Creating social content in real time 10:34 Serving new communities authentically 12:24 Using food reviews to build community connections 14:26 The value of referrals and trusted peers 16:15 Wearing every hat in a small firm 17:16 The right time to find a coach 18:14 Comparing KPIs with other law firms 19:26 Knowing your numbers and cutting waste 20:55 The secret sauce behind faster growth 22:43 Why lawyers should not build alone 24:31 Investing in yourself and your firm 25:30 Building happy, healthy and successful lawyers ~~~
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