Timestamps
After two decades in the digital marketing trenches, Wes Mathews grew restless with the model of just “selling product.” He realized the industry had become a black box, and left many founders blindly trusting vendors with their budgets.
After pivoting to the founder’s side, he launched Stealth Consulting to audit marketing services and provide objective clarity.
In this episode of The Fireproof Podcast, Wes explains his process of auditing the Mike Morse Law Firm to identify an underperforming vendor, and helped the firm reclaim over $800,000 in wasted ad spend by changing how their marketing approach.
They covered a lot more:
→ Building and selling a digital marketing agency from the ground up
→ Why Wes walked away from selling product to auditing it instead
→ The vendor audit that saved $800,000 on one marketing silo
→ The visionary and integrator lesson that changed how he runs his company
→ What most firms get wrong about their own marketing spend
Thanks to Wes for making the time to sit down with Mike and walk through your process!
Chapters
0:00 – Intro
1:35 – Wes Mathews’ 20 Years in Digital Marketing
2:39 – Selling High Level Marketing and Launching Stealth Consulting
4:19 – The Cruise Story Behind Wasted Marketing Spend
5:20 – Rebuilding What a Fractional CMO Actually Does
7:12 – Auditing Mike’s Firm and Firing a Vendor
8:12 – The $800,000 They Saved on One Marketing Silo
10:59 – Pulling the Emotion Out of Vendor Decisions
13:07 – The Blind Spot Costing Them Truck Accident Leads
14:53 – The Visionary and Integrator Lesson That Changed Everything
Connect with Wes
linkedin.com/in/wesleymathews
https://www.linkedin.com/company/stealthconsultant/
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