The Fireproof Performance Team


are crucial to your success.


Attorney Mike Morse


FIREPROOF Co-Author and Our Law Guru

Attorney Mike Morse owns and operates Michigan’s largest personal injury firm specializing in car, truck, and motorcycle accident cases. He founded the firm in 1995 and has led his team of 150 legal professionals in winning over one billion dollars for his clients.

Mike lectures across the country on the practice of law and how to build a successful law firm. He is a member of the Michigan Association for Justice, the State Bar of Michigan, and the American Association for Justice. He is also involved in many organizations and charities, including Project Backpack, a program he founded that provides free backpacks and school supplies to students most in need.

In his free time, Mike loves to explore new restaurants, travel, and spend time with his three daughters.

John Nachazel


FIREPROOF Co-Author and Our Business Guru

John Nachazel holds both a Bachelor of Science in Finance from Miami University and a Master of Business Administration from the University of Michigan. Before joining the Mike Morse Law Firm in 2008 as Chief Operating Officer, he had 20 years of sales and marketing experience. He worked for R. L. Polk & Company for 13 years in various leadership positions and worked for Ford Motor Company for 6 years prior. Although he transitioned from the automotive industry to the legal industry, he still utilizes many of the same business skills. His previous experience has led him to become an industry innovator in running a law firm like a business.

In his free time, John enjoys being with his wife and four children. He has been a volunteer basketball coach for over 22 years and has received awards for his coaching. John is a big University of Michigan sports fan and his favorite coach of all time is John Beilein.

Sara Frasca


CMO and Our Marketing Guru

With the curiosity of Galileo and the tenacity of a street fighter, Sara Frasca is an innovation and business growth expert. Honing her skills at senior leadership roles in both Corporate America and the world of startups, Sara now serves as Chief Marketing Officer for FIREPROOF, a global business coaching firm. She helps leading organizations cultivate human imagination, build a culture of accountability, and solve complex problems to drive business growth. Sara is the go-to resource for leaders seeking competitive advantage and sustainable success by harnessing alignment, marketing, and data.

Prior to FIREPROOF, Sara spent 13 years at General Mills in multiple leadership roles. She was also an account director at the interactive agency ePrize, leading the forefront of digital transformation for Fortune 500 brands. Sara is the founder and proud owner of Trasca & Co. Eatery, and was named the 2017 Female Entrepreneur of the Year in Jacksonville, Florida.

Anne Shaw



Anne Shaw comes from a corporate marketing and public relations background but didn’t stay satisfied there for long. Before her work as a business coach, Anne lead a marketing team responsible for several Fortune 500 brands. It became clear to her that businesses must ensure that they have the right systems and right people in place to back up their brand promises before making them. So she has set out to help leadership teams do just that. Since then, she’s worked with a variety of companies, from scrappy start-ups to global enterprises, consulting on projects related to business operations, the future of work, marketing strategy, and thought leadership development.

Anne’s passion lies empowering people to find what they love about their work, to understand their strengths, and then use that knowledge to excel in their niche. She enjoys volunteering in her children’s classrooms and watching them take on new challenges, hanging with her husband at the end of each day, and traveling to new places. One of her favorite family Core Values is Embrace Adventure.